Marketing Management - BBA(CAM) 102 - 2nd sem - end term - 2005

Time : 3 Hours Maximum Marks : 75
Note: Attempt five questions in all including Q.1 which is compulsory.

Q.1 Write short notes on any five of the following in brief:
(a) Simple Level Market or Franchising
What factors influence the selection of COD of the following
(b) Steps of Selling
products (i) Soft Drinks (ii) Cosmetics and (iii) Sanitary
(c) PLC Stages wares.
(d) New Product Development Stages
(e) Bases of Segmenting Consumer Markets

Q.2 (a) Explain the difference between "Marketing" and "Selling".
(i) Advertising and Sales Promotions
(ii) Advertising and Personal Selling
(iii) Personal Selling and Direct Marketing

Q.3 (a) Why is it necessary to Scan Marketing Environment? What
are the Controllable and Uncontrollable variables in the
Marketing Environment?
(b) What is significance of Green Marketing in Indian Context?

Q.4 Market Segmentation is important for Target Markets and Target Market are Important for Product Positioning. Elaborate with examples of FMCG products.

Q.5 (a) What is product planning? How is it different from Product
Development?

(b) Distinguish between the terms - concept testing, product
testing and bet marketing.

Q.6 (a) What is meant by Pricing? What are its determinants? Discuss.
(b) In case of Oligopolistic Competition which method of pricing be resorted by firm to be ahead of competitors.

Q.7 (a) Compare and Contrast the Term Physical Distribution and Channel of Distribution.
(b) Is Channel Policy always determined by the Manufacturer?
What factors influence the selection of COD of the following
(b) Steps of Selling
products (i) Soft Drinks (ii) Cosmetics and (iii) Sanitary
(c) PLC Stages wares.

Q.8 (a) What are the elements of IMC?
(b) Differentiate:
(i) Advertising and Sales Promotions
(ii) Advertising and Personal Selling
(iii) Personal Selling and Direct Marketing