Communication Skills and Personality Development - BBA(B&I)212 - 4th sem - end term - 2005

Time : 3 Hours Maximum Marks : 75
Note:Part-A is compulsory. Marks allotted 25. Attempt any five from Part-B. Each question carry 10 marks

Part-A

Q.1 Answer any five: -
precautions you propose all members of staff to observe and
(a) Comment communication as an integral part of the process
inviting their suggestion in this regard.
of change.
(b) Discuss communication as systematic and continuous
process of telling, listening and understanding.
(c) How many types of ‘grapevine chains’ have been identified?
How do they function?
(d) What do you mean by ‘kinesics or body language? How can
we make effective use of body language in communication.
(e) How offensive style is the greatest barrier to
communication? Cite some examples.
(f) Why is it desirable to avoid the sue of jargon?
(g) Discuss the importance of feedback and self control in
effective communication.
(h) Explain the following lay-out postscript, attention line,
subject line and letter head with reference to business letter.
(i) What is rhetoric? Cite some examples of rhetorical
conventions in regard to business letters.
(j) What is effective listening? Why is a listener advised to go
easy on argument and criticism?

Part-B

Q.2 Discuss at length the merits and demerits of case centralized and decentralized communication patterns. Give examples.

Q.3 Write a note on following structured interview, unstructured
interview, focused interview and stress interview.

Q.4 Why is it almost necessary for a sales letter to have an arresting or attention getting opening?

Q.5 You are Human Resource Manager of a multinational company
Development you have been asked to advertise and interview candidates for the position of financial controller for a large dam project. Make your recommendations to the Managing Director. In your schematic report give details of your interviews and of the candidates which you consider relevant.

Q.6 Draft a memo to the personnel manager regarding the safety precautions you propose all members of staff to observe and inviting their suggestion in this regard.